Thailand is stepping up its efforts to become Southeast Asia’s leading hub for electric vehicle (EV) production, driven by major investments from both global automakers and domestic players.
The Thai government has announced that it remains committed to its 30@30 goal, aiming for 30 percent of all vehicles produced domestically to be electric by 2030. The policy is part of a broader strategy to position Thailand as a critical player in the global transition to clean energy and green technology.
One of the key developments is the recent announcement by Japanese automaker Isuzu Motors, which plans to manufacture electric pickup trucks at its Thailand facilities. Production is set to begin later this year, with exports targeted for markets such as Norway, the United Kingdom and Australia starting in early 2026. Isuzu’s decision is seen as a major vote of confidence in Thailand’s growing EV capabilities.
Several other major automotive companies, including Great Wall Motors and BYD from China, have also expanded their EV production lines in Thailand. Meanwhile, local companies are increasing investments in battery manufacturing and EV-related supply chains, further solidifying Thailand’s position as a complete EV ecosystem.
Government incentives have played a significant role in driving this growth. Tax breaks, subsidies for EV buyers, and grants for manufacturers have attracted a wave of foreign direct investment. The Board of Investment of Thailand reported a 40 percent increase in EV-related investment applications compared to the previous year.
Charging infrastructure is also rapidly expanding. According to the Energy Policy and Planning Office, Thailand now has over 3,000 public EV charging stations nationwide, with plans to double that number by 2027.
Analysts say that while challenges remain, particularly around competition with neighboring countries and the need for skilled labor, Thailand is on track to meet its ambitious targets.
As the global demand for electric vehicles continues to climb, Thailand’s bet on the EV sector appears to be paying off, setting the stage for a new era in its automotive industry.