On April 24, Apple Watch, the world's most popular smartwatch, marked its 10th anniversary with a global fitness event and a slate of digital and physical rewards for users who stay active.
The company introduced “April 24: Global Close Your Rings Day” to commemorate the milestone. The event encourages users to complete all three Activity rings on the watch—Move, Exercise, and Stand—by doing something they enjoy, pushing themselves a bit harder, or trying a new activity. Users who close all three rings will earn a limited-edition virtual award, a set of 10 animated stickers, and an animated badge for use in Apple’s Messages app.
In a statement marking the occasion, Apple’s chief operating officer Jeff Williams highlighted the impact of the device. “Apple Watch has changed the way people think about, monitor and engage with their fitness and health,” he said. “People write to us almost every day sharing how Apple Watch has made a difference in their life, from motivating them to move more throughout the day to changing the trajectory of their health.”
Starting April 24, Apple Stores worldwide are also offering a commemorative pin inspired by the special award, available while supplies last.
Apple Watch introduced the Activity rings a decade ago as part of a broader mission to make fitness tracking more accessible and actionable. The rings have since become a signature feature, encouraging users to meet daily goals for active calories burned, minutes of exercise, and hours in which they stand at least once. These visual metrics are backed by scientific research and designed to motivate consistent movement.
Apple emphasized that all health and fitness data is protected by privacy features built into its platforms. Data stored in the Health app is encrypted when devices are locked and cannot be accessed by Apple when proper security settings, such as two-factor authentication and passcodes, are in place.
The anniversary arrives with little pomp, fitting for a device known more for quiet nudges and relentless reminders than public celebration. Still, for millions of users, the Apple Watch has become a daily coach, health monitor, and motivator. On its tenth birthday, it's asking users to do what it always has—get up and move.