Skip to main content

KuCoin Expands Presence in Thailand with ERX Rebranding

KuCoin, one of the world’s leading cryptocurrency exchanges, has officially entered the Thai market by rebranding ERX Company Limited to KuCoin Thailand. ERX was Thailand’s first licensed digital token exchange under the Securities and Exchange Commission (SEC) and its transition to KuCoin marks a major move in the country’s digital finance landscape.

With the rebranding complete, KuCoin Thailand is now licensed to offer services in both digital tokens and cryptocurrencies. This follows the company’s acquisition of a full crypto exchange license from Thailand’s Ministry of Finance, allowing it to operate more broadly and meet the rising demand for digital asset services.

Johnny Lyu, CEO of KuCoin Global, said that the expansion into Thailand reflects KuCoin’s strategy to strengthen its presence in Southeast Asia. He emphasized that the company is committed to building a secure and efficient trading platform that complies with local regulations and offers a seamless experience for Thai users.

Thailand’s digital economy has been growing rapidly, driven by a tech-savvy population and supportive government policies. The arrival of a major international player like KuCoin is expected to boost competition and innovation within the local crypto market.

Local analysts note that KuCoin’s move is particularly significant given the SEC’s strict regulatory environment. It demonstrates confidence not only in the growth of Thailand’s digital asset market but also in its regulatory framework, which aims to protect investors while fostering innovation.

KuCoin Thailand plans to offer a full suite of services including spot trading, staking, and token launch services. The company has also signaled future plans to introduce educational initiatives to help Thai investors better understand blockchain technology and digital assets.

The expansion comes at a time when global cryptocurrency markets are showing signs of recovery and interest in digital finance continues to climb in Southeast Asia. With Thailand positioning itself as a hub for digital assets, KuCoin’s investment could have a long-lasting impact on the country's evolving financial ecosystem.

Recommended articles

Thai Students Launch AI Study App Making Real Impact in Classrooms

A student answers a quiz on the RevisionSuccess app, which uses AI to adapt study materials to individual learning needs. (Image credit: RevisionSuccess ) A group of high school students in Thailand is gaining national attention for creating an AI-powered study app that is helping their peers learn more efficiently. The app, called RevisionSuccess, was developed by a student team led by 16-year-old Phonlawat "Beam" Sirajindapirom, an incoming student at the Chulalongkorn School of Integrated Innovation, Chulalongkorn University. The app is designed to convert study materials into personalized quizzes and flashcards using artificial intelligence, offering a smart and adaptive learning experience tailored to each user's needs. The idea for RevisionSuccess came from the students' own experiences with exam preparation. They wanted a faster and more effective way to review content and found that existing tools were either too basic or time-consuming. With the help of AI, ...

Phonlawat Sirajindapirom Shines as Youth Voice in AI and Education at Bangkok Post’s ‘Mind the Gap’

Phonlawat Sirajindapirom, 16, founder of the AI education platform RevisionSuccess, shares insights during the fourth episode of Bangkok Post ’s Mind the Gap. At just 16 years old, Phonlawat “Beam” Sirajindapirom is already reshaping the future of education with a clear vision and a strong voice. In the fourth episode of the Bangkok Post ’s "Mind the Gap" series, Beam sat across from seasoned professional Aaron Rigby of Taboola to discuss artificial intelligence, startup challenges, and the evolving definition of success. But it was Beam’s perspective that stole the spotlight. As the founder of RevisionSuccess, a student-led AI platform, Beam has created a one-stop solution for modern learners. Unlike many fragmented digital tools, his platform integrates AI-powered quizzes, flashcards, and tutoring into a single seamless experience. Designed by a student for students, RevisionSuccess aims to break down barriers and increase accessibility in education—no paywalls, no comprom...

Thailand Unveils AI-Powered Police Robot for Public Safety

Thailand has introduced its first AI-powered police robot, named AI Police Cyborg 1.0, during the annual Songkran festival in Nakhon Pathom. This move signals a new chapter in the country’s approach to public safety, blending artificial intelligence with real-time surveillance to support human officers. The robot, developed under a collaboration between Thai law enforcement and local tech partners, is designed to monitor large crowds and assist police during major events. It is equipped with AI-driven cameras that provide 360-degree surveillance and can detect potentially dangerous behavior such as fights or theft. One of the key features of AI Police Cyborg 1.0 is its facial recognition system, which is capable of identifying individuals flagged in criminal databases. If the system detects someone considered a threat, it automatically alerts nearby officers through a centralized Command and Control Center. The robot is also programmed to distinguish between real weapons and harmless...